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- Project managed and wrote copy for new e-commerce website with thousands of products.
- Worked with a designer to create an updated brand which was refreshed across all mediums.
- Branding and product descriptions for customer portals.
- Sales increased with new format weekly e-newsletter.
- Created a range of sales letters, direct mails and company sales presentation.
- Worked on company plans and business proposals.
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- Created new marketing and communications plan for 2020.
- New social marketing strategy which increased their engagement and followers by 25% and brought social media ‘in-house’ saving significant budget.
- Created weekly social media content and worked with several heads of departments to create compelling
events and content.
- New thought leadership and charity strategy
increased PR and media coverage.
- Delivered successful pre-branding and values
workshop to senior stakeholders.
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- Project managed new website and videos. Maintained website.
- Wrote and developed a range of brochures, case studies, technical spec sheets and advertising campaigns.
- Devised a new carbon membership program which
included bespoke software training, webinars, and industry thought leadership events which helped to increase retention and sales. Carried out basic skills training on WebEx.
- Responsible for new social media strategy and implementation.
- Partner and channel marketing with leaders such as Axis.
- Worked with global divisions of Mirasys in particular with copywriting, training content and trade shows.
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- Created a digital marketing and social media plan.
- Wrote a script and project managed a video
with a celebrity chef on food donation.
- Wrote a script for a video highlighting our partnership
with Microsoft and a food donation case study.
- Created press releases, case studies, email campaigns, brochures and editorials on different vertical markets.
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- Part-time lecturer over a six year period. Subjects included: principles of marketing, intro to marketing, small business marketing, enterprise and employability.
- On-line mentor and coach for global work placement students.
- Taught Presenting with Impact course to corporate clients.
- Module leader for Business studies at Herfordshire International College.
- Devised curriculum and content for a number of courses.
- Experience using Mentimeter, Canvas and Moodle for blended learning.
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- Created a PR strategy for the year.
- Wrote press calendars, press releases and pitched stories and ideas to target editors.
- Secured press in target publications.
- Interviewed families and created case studies.
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- Worked with internal and external stakeholders to create a new brand identity for Business Arts Council.
- Created a marketing strategy to increase audience attendance. This was achieved and increased by 100%.
- Put together workshops, behind the scenes events and thought leadership programs.
- Created brochures, leaflets and drafted press releases.
- Taught management workshops and led consulting
training.
- Coached business mangers and arts organisations to work together on long term projects.
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- Created a business and marketing plan.
- Created a range of marketing materials for new business area and supported the development of a franchise offering.
- Rewrote web site copy and refreshed with new images.
- Wrote brochures, press releases and business plans.
business arts council
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- Freelance contributor for 'Checking In' column.
Reviews of hotels across the world.
- Reviews of quirky museums such as the Pez museum
and the Liberace museum in Las Vegas.
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- Established new marketing department for Lombard Network Services (LNS).
- Interviewed department heads and created new
service and company brochures, making complex information simple to understand.
- Selected new suppliers and created new brand for
LNS.
- Updated and maintained website and portals for sister companies.
- Looked after sponsorship and charity projects and secured PR.