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- Project managed and wrote copy for new e-commerce website with thousands of products. 

- Worked with a designer to create an updated brand which was refreshed across all mediums.

- Branding and product descriptions for customer portals.

- Sales increased with new format weekly e-newsletter.

- Created a range of sales letters, direct mails and company sales presentation.

- Worked on company plans and business proposals.

 

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- Created new marketing and communications plan for 2020. 

- New social marketing strategy which increased their engagement and followers by 25% and brought social media ‘in-house’ saving significant budget.

- Created weekly social media content and worked with several heads of departments to create compelling
events and content. 

- New thought leadership and charity strategy
increased PR and media coverage.

- Delivered successful pre-branding and values
workshop to senior stakeholders.

 

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-  Project managed new website and videos. Maintained website.

-  Wrote and developed a range of brochures, case studies, technical spec sheets and advertising campaigns. 

- Devised a new carbon membership program which
included bespoke software training, webinars, and industry thought leadership events which helped to increase retention and sales. Carried out basic skills training on WebEx.
- Responsible for new social media strategy and implementation.

- Partner and channel marketing with leaders such as Axis.

- Worked with global divisions of Mirasys in particular with copywriting, training content and trade shows.

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- Created a digital marketing and social media plan.

- Wrote a script and project managed a video

with a celebrity chef on food donation.

- Wrote a script for a video highlighting our partnership
with Microsoft and a food donation case study.

- Created press releases, case studies, email campaigns, brochures and editorials on different vertical markets. 

 

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- Part-time lecturer over a six year period. Subjects included: principles of marketing, intro to marketing, small business marketing, enterprise and employability.

- On-line mentor and coach for global work placement students.

- Taught Presenting with Impact course to corporate clients.

- Module leader for Business studies at Herfordshire International College.

- Devised curriculum and content for a number of courses.

- Experience using Mentimeter, Canvas and Moodle for blended learning.

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- Created a PR strategy for the year.

- Wrote press calendars, press releases and pitched stories and ideas to target editors. 

- Secured press in target publications.

- Interviewed families and created case studies. 

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- Worked with internal and external stakeholders to create a new brand identity for Business Arts Council.

- Created a marketing strategy to increase audience attendance. This was achieved and increased by 100%.

- Put together workshops, behind the scenes events and thought leadership programs.

- Created brochures, leaflets and drafted press releases. 

- Taught management workshops and led consulting
training.

-  Coached business mangers and arts organisations to work together on long term projects.

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- Created a business and marketing plan.

- Created a range of marketing materials for new business area and supported the development of a franchise offering. 

- Rewrote web site copy and refreshed with new images.

- Wrote brochures, press releases and business plans.

 

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- Freelance contributor for 'Checking In' column. 
Reviews of hotels across the world.

- Reviews of quirky museums such as the Pez museum
and the Liberace museum in Las Vegas.

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- Established new marketing department for Lombard Network Services (LNS). 

- Interviewed department heads and created new
service and company brochures, making complex information simple to understand.

- Selected new suppliers and created new brand for
LNS.

- Updated and maintained website and portals for sister companies.

- Looked after sponsorship and charity projects and secured PR.

 

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Contact

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Coaching Comms

Censeo House 

6 St Peter's Street 

St Albans 

Hertfordshire
AL1 3LF 

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Tel: 07932 033975​

sim@coachingcomms.com

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